I am honored that Smid was asked to style the Made Goods furniture & decor catalogue this year. I was really excited about this project and also nervous. Sometimes when you are asked to style another company’s furniture and/or are given the product to work with rather than hand selecting the pieces for design, it can be challenging to make look good. This wasn’t the case with Made Goods.  They have really amazing pieces. We were able choose what was placed together out of their new line. Some of their line, however, can feel really strong from a design standpoint. It’s my favorite thing about this company. I like to think of those pieces more like art. We wanted to give all of their products the show time but also make sure the featured pieces balanced each other out so as not to outshine one another or make the room feel overpowered. The tone on tone play with white helped us achieve this in the bedroom. I love how it turned out. What do you think?

Photos by Yudi Echevarria
Art Directed by National Forest
Styled by Smid
Design Assistant, Hillary Bell


Xo, Smid


Moroccan blanket appearance from  Pow Wow Design Studio


We tried purple. Although fun, it confirmed our thinking.


Breakin’ it down.





I’ll let you in on a little secret. Nobody’s bed gets that fluffed without a little help. Do you see what I see? There is plastic bubble under there. 🙂







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